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Wednesday, November 3, 2010
How Much is This Blog Worth?
Remember the package? I promised to show you what arrived by UPS yesterday. And I will, but the whole thing is pretty strange.
Have you ever seen blogs with widgets like this one? The blogs that display them are usually valued at something ridiculous like $23,000. I have to wonder how that could be real. I just ran that program for this blog, and you can see where it ended up. Definitely not a big investment opportunity. Actually, it's hard for me to see how it's worth even that much in a monetary sense.
But now, we're getting to that package. About a month ago, I was contacted by Columbia Sportswear. As a result of seeing this blog, they wanted to send me a coat to test and give them feedback. Don't you find this a bit ironic? I hiked 4395 miles on a National Scenic Trail, without a single commercial sponsor. The two that I ever asked for anything turned me down cold. That hike wasn't interesting enough to provide gear for testing. But as a result of this silly blog, where I blabber about hiking and snowshoeing and whatever... I am being sent a coat to test.
And this is not just a "coat." That's where the value of this blog comes in. This is the Columbia Prism Ice Omni-heat Parka. That's a mouthful, and it should be. This is a $270 coat system. I think if you take all the winter coats I've owned in my life and add their cost together, it won't total $270. (And that counts the $75 dress coat my mother bought me in college.) So, I guess this blog really is worth at least that much money.
This is a highly technical garment. It has an outer and inner coat with a special lining. I suspect it's going to be too hot for me, since I tend to overheat quickly.
But it's quite good looking, don't you think? It's going to kill me to wear this for hard outside play, instead of as a dress coat for the next 20 years. Really! I can't believe how much coats like this cost. This goes against every shred of frugality I live by. But... a gift horse, er, coat, must be tested.
So I wore it for my walk this afternoon, knowing that it should be too warm. Indeed! I wasn't halfway around my loop before I had to take it apart, and just wear the shell, because I was sweating.
Prepare to see more of the Columbia Prism Ice Omni-heat Parka.